El Fuerte Marbella, an icon is reborn
The inspiring region of Andalusia is the birthplace of the new travel experience offered by the iconic El Fuerte Marbella Hotel. An experience that is centred on the reopening of the hotel in spring 2023, a new chapter which strikes the perfect balance between celebrating our roots and the latest cutting-edge trends. The rich Andalusian culture, artisanal traditions and a relaxed Mediterranean vibe come to the forefront as protagonists of this new experience.
Inspired by a feeling of timelessness, joy and living life to the full, the new Fuerte Marbella is born. The project has come to life through the vision of interior designer Jaime Beriestain.
A place where stunning beauty creates happiness
Boasting more than 60 years of history, El Fuerte Marbella was the first establishment to open in the centre of Marbella capital. In 1957, the Luque family did this by inaugurating the seafront hotel in Marbella, which was still a small fishing village at the time. It was named El Fuerte Marbella in honour of El Fuerte, a famous fort located in front of the main building which has long been a local landmark since it was built on the instructions of Carlos V in 1554 in order to provide defence against pirate attacks, before being used as a powder magazine. El Fuerte Marbella is now writing a new chapter to continue its rich legacy, while also promoting high-quality national and international tourism.
Taking into account the rich heritage that the hotel boasts, Beriestain’s studio has designed a space based on origins and history, alongside Andalusian traditions which have been brought to life for the modern day. It is set around all of the contrasts that Andalusia offers as a result of its traditions, without being cliché, but rather by exploring their colours, materials and spirit of the place. All of this means that El Fuerte Marbella is the epitome of relaxed luxury and subtle style.
Inspired by Andalusian stately homes
Warm, harmonious and open spaces inspired in the grand palaces, country farmsteads and stately homes built in earthy, clay-coloured, tones with notes of spice, nature and the region’s vegetation. The materials used transmit a concept that is timeless, reflecting sustainable luxury where the quality of the materials themselves go far beyond passing trends. This is reflected in the specially commissioned artwork created by local artisans and sculptors.
The leached and hand-painted ceramics used to cover the walls, the pavements that replicate clay, the equestrian-inspired lamps, the finely carved woodwork and the details that give a nod to Holy Week are just some of the new features that define El Fuerte Marbella’s new chapter.
“When I take on a project like this, I always try to put myself in touch with local artisans. I don’t like to just follow trends and I’d rather work in a team and really soak up the history and tradition that surrounds the hotel. My goal is to develop a space where guests find happiness in its beauty, without losing that important connection with local origins” emphasised Beriestain.