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El Fuerte Marbella achieves honours in energy efficiency following its complete renovation

El Fuerte Marbella achieves honours in energy efficiency following its complete renovation

Thanks to the 18 million euros funding granted by BBVA, the iconic 5-star hotel has managed to improve its energy efficiency by 30% and has obtained an A certificate.

El Fuerte Marbella

On 13 July 2023. Fuerte Group Hotels has taken advantage of the ambitious refurbishment project of El Fuerte Marbella to transform its flagship and first hotel in the chain into one of the most energy-efficient 5-star establishments in Andalusia. This milestone was made possible through the financing from BBVA, which granted a loan of 18 million euros for the implementation of technological and structural improvements to control energy consumption.

The result has been spectacular, as the emblematic hotel in Marbella has achieved a 30% increase in energy efficiency and has received honours by obtaining the highest sustainability category: the A certificate.

El Fuerte Marbella, an absolute benchmark for sustainability

Although Fuerte Group Hotel is one of the pioneering chains in sustainable management at a national level, the refurbishment of El Fuerte Marbella has allowed the group to enter a new dimension: one that places technology and the development of new materials at the service of the tourism sector to achieve hotels that monitor their energy consumption down to the second.

This is exactly what has happened with El Fuerte Marbella, whose efficiency has improved thanks, mainly to the new thermal insulation of the building, the incorporation of more efficient machinery for heating and cooling, and the computerisation of the energy control system.

In this regard, energy control points have been installed in all areas of the establishment, allowing real-time monitoring and optimisation of consumption. Thus, any deviation is detected and corrected immediately, avoiding unnecessary energy consumption.

According to José Luque García, CEO of Fuerte Group Hotels, “We are very pleased to have been able to count on BBVA in this ambitious project, which has allowed El Fuerte Marbella to achieve a remarkable improvement in its energy efficiency. This investment has not only allowed us to achieve the highest rating, which is an A, but has also positioned us as one of the most energy efficient hotels in Andalusia”.

He also adds, “This is something that fully satisfies me as the President of the Association of Hoteliers of the Costa del Sol (AEHCOS), as it confirms that the hotels belonging to this organisation have a higher level of energy efficiency than those that are not part of it”.

In this regard, he concludes, “According to the Ecostars star ranking, which evaluates efficiency in terms of electrical energy, the national average is 1.95 stars, while AEHCOS establishments achieve a rating of 2.23 stars, thus corroborating the privileged position we have in terms of energy efficiency in the region“. On the other hand, Ricardo Laiseca, Head of Sustainability Transition, states, “At BBVA, we want to accompany the tourism sector in this transition process. The renovation of buildings, electrification of facilities and circular economy are the pillars that drive the hotel sector towards decarbonisation.”

El Fuerte Marbella, view from the seaside

A successful collaboration model

Fuerte Group Hotels remains at the forefront of leadership towards sustainability in the hotel industry, and the strategic collaboration with BBVA has marked a crucial milestone in this journey. Both entities share a common vision of a more resource-efficient future and are firmly committed to continuing to promote innovative and transformative projects. With their proactive approach and ongoing efforts, Fuerte Group Hotels and BBVA are paving the way towards a more responsible and environmentally conscious business model. As leaders in the pursuit of excellence and environmental awareness, they are demonstrating that profitability and respect for the environment can coexist harmoniously. This exemplary partnership inspires other industry players to join in this common mission of building a more prosperous and sustainable future for all.

Commitment to the Sustainable Development Goals

The 18-million-euro investment in energy improvements at El Fuerte Marbella, sponsored by BBVA, is part of the commitment made by the chain when it joined the United Nations (UN) Global Compact in 2016. However, Fuerte Group Hotels’ commitment to sustainability goes back a long way, being a pioneer in the accreditation of its hotels with prestigious ecological certificates such as ISO 14001 or Travelife Sustainability, among others.

To achieve this, the company has been implementing measures in several key areas with the aim of reducing its environmental and water footprint. These measures include the reduction, reuse, and recycling of waste, especially plastic; the search for local suppliers that support circularity; sustainable water management; the promotion of sustainable tourism among guests, employees, and the local community by providing them with information on sustainable practices and environmentally friendly activities, among many other initiatives.

Furthermore, through the Fuerte Foundation, the chain collaborates with local organisations and entities such as Equilibrio Marino, to support environmental and social projects. Many of these initiatives are listed on the group’s Corporate Social Responsibility website.

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Andalucia Day offer 2024 | 20% off

Autumn sale

This autumn, get a discount from 20% at El Fuerte Marbella and visit the Costa del Sol during one of the best times of the year. Book on our website or by calling +34  951 562 004it’s only valid for 7 days!

The offer conditions are as follows​:
  • Discount starting from 20% at El Fuerte Marbella.
  • Offer can be combined with your Club de Amigos discount.
  • Offer can be combined with Second Chance Rate.
  • Offer available only until the 16th October 2023, inclusive.
  • Applicable to bookings at El Fuerte Marbella from October 22, 2023, to January 6, 2024.
  • Not valid for use with other offers.

FREE TRANSFER

Get a free round-trip transfer from Malaga Airport if your booking amount exceeds €4,500.

The offer conditions are as follows
  • Free round-trip transfer from Malaga Airport to Hotel El Fuerte Marbella (standard car).
  • When making your reservation over €4,500 through the website, choose your transfer for €0. Also available by calling our Call Center.
  • If your reservation includes 2 rooms or more, the amount must exceed €3,000 per room.
  • Available for bookings only through the website or the Call Center.
  • For more information, call +34 951 562 004.

LAST CALL

Book on our website or by calling +34  951 562 004, it’s only valid for 7 days!

The offer conditions are as follows
  • Exceptional discounts starting from 30% at El Fuerte Marbella with Second Chance Rate.
  • Offer can be combined with your Club de Amigos discount.
  • Offer available only until the 24th July 2023, inclusive.
  • Applicable to bookings at El Fuerte Marbella (from 30%) for the entire season.
  • Not valid for use with other offers.
Charme & Taste blue logo

exclusive TASTING MENU

The “Charme & Taste” breakfast, included for Selected guests, consists of a tasting menu with an exclusive variety of dishes. A 9-course journey created by our chef and dedicated to the most exquisite palates.

Only available by booking through our website or Call Center. A tasting menu per person and stay. The date and time chosen must be arranged in advance with the hotel.

Would you like to be "Selected"?

Become part of a small, select group that enjoys exclusive access to the finest that El Fuerte Marbella has to offer.

Would you like to be "Selected"?

Become part of a small, select group that enjoys exclusive access to the finest that El Fuerte Marbella has to offer.

  • Personalized check in and check out at Front Desk/Guest Experience.
  • Accommodation in the finest rooms with excellent views.
  • Free hydrotherapy session per person per day.
  • Branded amenities “Molton Brown”.
  • Luggage packing/unpacking service.
  • Enjoy the Selected area at breakfast (from 7:30 a.m. to 11:30 a.m.)
  • Access to our Private lounge including food and drinks from 11:00 to 21:00h.
  • Late check out until 15:00. Subject to availability.
    2 hours free access to our meeting room.
  • Transfers to places of interest in Marbella (from 15/07 to 15/09).
  • Free parking after your sixth day with us and free for your entire stay for those guests in La Dama Master Suite, Selected Junior Suite Front Sea View & Selected Suite Front Sea View rooms.
  • Personalized check in and check out at the Selected Desk (from 11 a.m. to 11 p.m.)
  •  Accommodation in the finest rooms with excellent views.
  • Free hydrotherapy session per person per day.
  • Branded amenities “Molton Brown”.
  • Luggage storage services.
  • Enjoy the Selected area at breakfast.
  • Access to our Private lounge including food and drinks from 11:00 to 23:00h.
  • Late check out until 15:00. Subject to availability.
    2 hours free access to our meeting room.
  • Transfers to places of interest in Marbella.
  • Free parking after your sixth day with us and free for your entire stay for those guests in Master Suite, Junior Suite Front Sea View & Suite Front Sea Views rooms.

OTHER SERVICES

ac

Air conditioning

telephone

Telephone

minibar

Minibar

hair-dryer

Dryer

tv-led

High definition
LED TV

kettle

Kettle

Iron

safety-box

Safe

coffee-machine

Coffee maker

Free Hygiene & cleaning products

We'll offer you the pillow of your dreams
PillowHeightHow do you sleep?
AlboránLowIf you sleep face up or you ofter change position
BrasiliaMediumFor people that sleep face up o sideways
ElbaHeightThe perfect pillow for people that sleep sideways
MariposaCervicalMaximum ergonomics to take care of your neck
  • Flex pillows offer you a refreshing sleep.
  • Choose yours depending on your sleeping position
  • Hygienic pillows. treated with Teflon: a protective stain – resistant film by DuPont laboratories.